The demand for skilled workers in Canada has made foreigners immigrate to Canada as a professional advertiser.
Moreover, immigrating to Canada as a professional advertiser helps to fill the Canadian vacancies in job demands.
More so, there are many benefits of immigrating to Canada as a professional advertiser. Hence making many foreigners immigrate to Canada as professional advertiser.
Therefore, in this article, you are going to know basic things that are required for you to immigrate to Canada as a professional advertiser.
Not only that, but you will also know the necessary steps to follow to make your dream about going to Canada come true.
Who is a professional advertiser and marketer?
Professionals in advertising, marketing and public relations analyze, develop and implement communication, promotion strategies and information programs to develop appropriate advertisements on behalf of businesses, governments and other organizations.
In addition, professional advertiser develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services
In addition,they also advertise for athletes, writers and other talented individuals.
Consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, employ them and cultural and other organizations, or they may be self-employed.
In addition, advertising professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Under the National Occupational Classification (NOC) in Canada, Professional occupations in advertising, marketing and public relations code are 1123.
Professional advertisement job descriptions
Below are the main job duties/responsibilities of professional advertiser.
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
- Advise clients on advertising or sales promotion strategies
- Develop and implement advertising campaigns appropriate for print or electronic media
- Gather, research and prepare communications material for internal and external audiences
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
- Initiate and maintain contact with the media
- Arrange interviews and news conferences
- Act as spokesperson for an organization and answer written and oral inquiries
- Co-ordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee the preparation of sports, literary, performance or other contracts.
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Examples of jobs under NOC 1123
The following are examples of professional advertisement jobs under NOC 1123.
- Advertising consultant
- Communications officer (except emergency services)
- Communications specialist
- Event marketing specialist
- Fundraising consultant
- Information officer
- Literary agent
- Media coordinator
- Media relations officer
- Museum educator
- Performer’s agent
- Press secretary
- Public relations officer
- Publicity agent among others.
Requirements to work in Canada as a professional advertiser
It is important you note that after you immigrate to Canada as a professional advertiser, you need to meet the following requirements before you can be allowed to work for an employer.
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
Inclusions under Professional occupations in advertising, marketing and public relations
The following jobs are included under NOC 1123.
- information consultant
- information service coordinator
Exclusions under Professional occupations in advertising, marketing and public relations
Below are exclusions for professional advertisement jobs under NOC 1123.
- Authors and writers (See 5121 Authors and writers)
- Conference and event planners (See 1226 Conference and event planners)
- Marketing consultants (See 4163 Business development officers and marketing researchers and consultants)
- Public relations managers (See 0124 Advertising, marketing and public relations managers)
Requirements to immigrate to Canada as a professional advertiser
Of course, there are some requirements that must be met if you intend to immigrate to Canada as a professional advertiser.
However, before you can be eligible to receive an Invitation to Apply (ITA), you are required to attain the highest Comprehensive Ranking System (CRS) points in the Express Entry pool.
General requirements to immigrate to Canada as a professional advertiser
Immigrating to Canada to work demands some compulsory requirements. These requirements includes:
Generally speaking, it is essential to partake in a proof of English or French language proficiency test if you intend to immigrate to Canada as a professional advertiser.
However, you are required to submit language proficiency tests results. They include
- International English Language Testing System (IELTS)
- Test of English as a Foreign Language (TOEFL)
- Canadian Academic English Language assessment (CAEL)
- Test d’Evaluation de Français Canada (TEF)
- Test de Connaissance du Français Canada (TCF)
- The Canadian Test of English for Scholars and Trainees (CanTEST)
Age is another factor to be considered while immigrating to Canada as a professional advertiser. Canadian employers are looking for young and vibrant employees.
Therefore, you must be 18 and above to immigrate to Canada as a professional advertiser.
Usually in Canada, every immigrant seeking for employment must have some educational qualification such as completing your high school education or have an ordinary level certificate. Therefore, to immigrate to Canada, you must be qualified educationally.
Your partner’s ability
The work experience, skills, language proficiency and age of your spouse or common law partner can also help you to immigrate to Canada as a professional advertiser.
This speedily increase your Comprehensive Ranking System (CRS) point.
Trying to immigrate to Canada as a professional advertiser may require your ability to adapt to the new environment, the weather, and the working conditions in Canada.
However, if you cannot cope with these changes you may not be able to immigrate to Canada as a professional advertiser.
Generally, having enough work experience can boost your CRS point when planning to immigrate to Canada as a professional advertiser.
In addition, you must have proof for your profession through the experiences you have gathered in your previous working places.
Pathways to immigrate to Canada as a professional advertiser
Generally, all foreigners can make use of Express Entry and provincial nominations to satisfy their dreams to immigrate to Canada.
Indeed, as a web-based system, Express Entry can make it possible for you to immigrate to Canada as a professional advertiser.
Of course, it is an ideal pathway for immigrants who want to procure Canada’s permanent residency for the purpose to work and reside permanently in Canada.
Provincial Nominee Program (PNP)
Indeed, you can apply through one of Canada’s Provincial Nomination Programs (PNPs) to become a permanent resident in the long run.
With this in mind, you can get a nomination for Canada’s permanent residency through any of the following PNPs.
- Alberta Immigrant Nominee Program (AINP)
- British Columbia Provincial Nominee Program (BC PNP)
- Manitoba Provincial Nominee Program (MPNP)
- New Brunswick Provincial Nominee Program (NBPNP)
- Newfoundland and Labrador Provincial Nominee Program (NL PNP)
- Northwest Territories Nominee Program (NTNP)
- Nova Scotia Provincial Nominee Program (NSPNP)
- Ontario Immigrant Nominee Program (OINP)
- Prince Edward Island Provincial Nominee Program (PEI PNP)
- Saskatchewan Immigration Nominee Program (SINP)
- Yukon Nominee Program (YNP)
Hence, you need to get in touch with any of Canada’s provinces or territories in order to request for nomination. Afterwards, you can apply for PR under an Express Entry stream.
Indeed, The National Occupational Classification (NOC) in Canada lists the jobs available in Canada. You can as well immigrate to Canada as a professional advertiser.
Steps to immigrate to Canada as a professional advertiser
Of course, when you already know the steps required to immigrate to Canada, it would be less likely for you to encounter challenges in the way.
However, the following steps can guide you in applying and completing Canada’s immigration process.
Step1: Open an Express entry profile
Opening an Express entry profile account is the initial step you need to take as a prospective professional advertiser. Opening of this account is free if you visit IRCC official website
Step 2: Choose a program
The second Step in this process is for you to choose a program that will help you to go through an application and immigrate to Canada as a professional advertiser.
In that case, you must endeavour to choose a program that is in line with your occupation.
Step 3: Get a job of offer
Definitely, if you want to immigrate to Canada successfully as a professional advertiser, you should get a job offer from a Canadian employer.
More so, the employer will approve that no employee in Canada can perform that role or function and take permission from the labour market impact Assessment (LMIA).
Step 4: Send complete PR application after receiving ITA
Of course, when you have received an Invitation to Apply (ITA), you are expected to submit your application for permanent residency on time.
However, many factors will determine your qualification to apply such as language proficiency, age, work experience, and educational qualification as well as others.
Step 5: Submit your application with other supporting documents
The next step in this process is for you to submit your documents and your application letter. Without a doubt, the application must be submitted within 60 days from the date you got the invitation to apply.
Step 6: Move to Canada
However, the next thing is for you to do is to apply for a work permit when you land in Canada in the port of entry. You can do this within 30 days.
Frequently Asked Questions
What is the annual salary of a professional advertiser in Canada?
The average salary for a professional advertiser is $71,379 per year in Canada.
How can I get a job in Canada as a professional advertiser?
Employment agencies and job sites (Indeed.ca, Job Bank, Neuvoo Simply Hired, JobGurus, etc.) in Canada are perfect ways of searching and applying for professional advertisement jobs.
Finally, the work of a professional advertiser in Canada is quite easy and does not require much. Hence, you can consider applying to immigrate to Canada as a professional advertiser.